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Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
To find out more please email info@winmr.com or click here

POSITION OPTIMIZER

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POSITION OPTIMIZER is a research model that allows you to assess your brand's positioning according to different sociodemographic variables, customer loyalty and buying behaviour. It allows you to quantify the potential of each segment and the driving image elements behind customer loyalty.