Research Associations

ESOMAR is the World Association of Opinion and Marketing Research Professionals.
European by origin, global by nature, ESOMAR, founded in 1948 as the European Society for Opinion and Marketing Research, unites over 4000 members in 100 countries, both users and providers of research.

Members come from all industry sectors, from advertising and media agencies, universities and business schools as well as public institutions and government authorities.

ESOMAR’s mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide.

ESOMAR is a pioneer in protecting respondents’ privacy. Its Codes of Conduct are constantly reviewed to ensure that researchers guarantee respondents’ privacy irrespective of the techniques or the technologies used to carry out research.

The World Association of Public Opinion Research is a professional society of more than 400 individuals from academic and business professions from over 50 countries. The annual conferences organized by the organization give members the opportunity to discuss new research methods through the sharing of information on public opinion research and the exchange of publications.