Knowledge Center
 
Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
To find out more please email info@winmr.com or click here

CARMA

Click here for more information

Media analysis through a favourability ratings system is compatible with survey research and identifies and determines: 

 

Your share of media noise

The strengths and weaknesses of your brand or image

The factors that influence your media coverage

The principal positive and negative messages

Strategic issues

Influencers and opinion leaders

Key journalists

Geographic differences