Knowledge Center
 
Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
To find out more please email info@winmr.com or click here

MARKET STUDIES

"By studying the market, you can adapt your marketing approach to the demand rather than to what you have to offer" 

To help you develop your business, we're changing tack - out with marketing, in with Warketing. Like our clients, we prefer a dynamic view of the market to a static one. Diagnoses are fine; prognoses are even better. 
What is your position in the market? Why do certain customers prefer your competitors?

For more information, dscholz@legermarketing.com

BUILD-UP

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BUILD-UP: a strategy-development tool for launching new products and services.
Using simulation software, we can:

Evaluate the size, structure and behaviour of the target market

Position products or services

Develop pricing strategies (penetration vs. skimming)

Study the impact of the product or service on the market (cannibalization or substitution) 

MUST

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MUST (Monitoring Usage & Satisfaction Tracking) allows you to identify the drivers of customer satisfaction so that you can make the best strategic and tactical decisions possible. 
Leger Marketing uses a proven model that is used throughout the world, the MUSTTM, to identify the following: 

Your customers' main expectations

The expectations that most influence customer satisfaction

The action priorities for increasing satisfaction and loyalty

The potential impact of a change in your business strategy

Global Reputation Index

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The New Way to Measure Reputation

A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.

Effective reputation management:

 

To increase one's profitability: added value

To outdistance the competition: entry barrier

To avert crises: robustness

To manage one's stakeholders: clients, employees, suppliers, business partners

To dominate one's market