Knowledge Center
 
Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
To find out more please email info@winmr.com or click here

PRICE SENSITIVITY MEASURE 

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The PRICE SENSITIVITY MEASURE (PSM) is an analysis of price elasticity based on the monetary, utilitarian and emotional value that consumers give to your product or service. 

 

Determine the right price

Optimize sales

Minimize missed business opportunities

Elaborate a pricing strategy for the launch of a new product or service

Measure the buying intentions according to selling price

Get ahead of the competition