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U&A (USAGE AND ATTITUDE) MEASURES

«Consumers will buy your product if it's well-known and appreciated»

With U&A measures, you can compare your product to other products in your industry. The U&A measure looks at three aspects: level of awareness, appreciation and purchase intention. In other words, consumers will purchase if they know and appreciate a product. 
Where do your products stand?

For more information, contact dscholz@legermarketing.com