«If your customers come to you because of the price, they'll go elsewhere for the same reason»

Too high a price and consumers will desert you. Too low a price and you won't make any money. Customers must be offered the "right price". The "perceived quality/perceived price" ratio must be a priority when it comes to your pricing strategy. 
Are you selling at the right price? Are you losing money?

For more information, contact dscholz@legermarketing.com